The company was founded in Reading, Pennsylvania under the name Reading Airchutes, Inc.
The sole purpose of the company was manufacturing cargo parachutes for the U.S. Air Force.
The company was made up of approximately 500 employees, many of them women whose husbands, sons and brothers served in the armed forces.
Reading Airchutes, Inc. was one of the main suppliers of cargo and bomb parachutes throughout WWII.
Reading Airchutes, Inc. is awarded the Army-Navy "E" award in recognition of its production record in support of the war effort.
The award consisted of a flag flown above the plant and a lapel pin for every man and woman in the plan to wear as a symbol of high contribution to American freedom.
The company was reorganized at the conclusion of WWII as Jean Vernon, Inc., named after an employee of the company that was given leave of absence to enter the service as a SPAR. During the September hurricane of 1945, while stationed in Florida, Ms. Vernon remained on duty under hazardous circumstances and with great personal risk.
Her bravery resulted in a Navy citation; the first citation to be given to a service woman in the Seventh Naval District. Under the Jean Vernon name, the company became a manufacturer of silk and nylon lingerie both directly to the customer through their own catalog and to department stores and specialty shops throughout the country.
Due to the company's expertise in the lingerie business and especially their work with nylon and nylon blended fabrics, the company designed and launched a line of nylon racing suits for the competitive swimwear market under the trade name "Dolfin."
The name Dolfin was chosen for its association with the animal - one of the world's fastest swimmers!
Dolfin is approached by a group of track coaches who felt the nylon/tricot fabric used for the Dolfin swimsuits would be a great replacement fabric for their current track uniforms, which at that time were manufactured out of a heavy jersey or wool. Working with these coaches, Dolfin designed and introduced a line of lightweight track uniforms, which launched nationwide and rapidly expanded over the next decade to make Dolfin the leader in this limited market.
The running, jogging and fitness market exploded across the country.
Dolfin was positioned as the leading manufacturer of track clothing to greatly expand its sales in the category.
In addition to the tremendous growth enjoyed by the company due to the countrywide interest in running and fitness, a single product that had been part of the line for a number of years suddenly became a nationwide phenomenon. A simple unisex 2 ply tricot short in solids and candy stripes became the garment of choice for every junior high and high school girl in the country. Even Richard Simmons, the fitness guru, adapted the male version as his uniform of choice.
During this 3 year period the company could not make enough of these $7.50 wholesale shorts that retailed for $15.00 to satisfy the frenzied demand. Department stores were sending checks for as high as $100,000 in advance just in the hopes of getting their orders filled.
New management takes over Dolfin Corporation, challenged to restore the luster to the competitive swimwear business as well as maintaining and expanding the track business.
As shoe companies introduce their own clothing lines to support their running shoes, Dolfin maintains a small position in competitive track while emphasizing its cost effectiveness and quality design integrity versus Speedo and TYR to establish a niche position in the large volume competitive swimwear market.
The Uglies Craze: What started out as a group of wacky promotional prints we struggled to get rid of every year slowly started to make a name for themselves as swimmers found them increasingly desirable as training suits.
Customers actually coined the term "Uglies" as they started requesting these wild and crazy prints by that name.
Within a few short years, Dolfin Uglies became America's #1 selling practice suit and revitalized Dolfin's competition swimwear line.
Dolfin International Corporation is bought by Phantom Industries, Inc., which is later renamed Jade Swimwear, LP. Dolfin headquarters is still in operation in Reading, PA. Though the bulk of production is done overseas, Dolfin still maintains an in-house sewing floor which enables our company to fill in sizes to complete orders as well as manufacture private label athletic wear.
Dolfin establishes a team of elite athletes and coaches to represent the brand as it gains more momentum in the competitive swim industry.
In celebration of the company's impending 75th anniversary year, our team felt that our iconic Dolfin logo needed a facelift. To show our pride in our vast history and all the waves of success our company has had through the decades, we have created a sleek, modern logo which features a 3-tiered dolphin icon, each representing a different era of the company's history.